Chatr Wireless – New Wireless brand from Rogers?

It looks like Rogers will be releasing a 3rd wireless brand very shortly. Rogers  is already operating the Rogers and Fido brands in the Canadian wireless market.

The new brand will be known as “Chatr Wireless.

How do we know this?

Rogers’s lawyers recently registered the trademark “Chatr Wireless” with Canadian Intellectual Property Office.

Here are the details of the filings: Details

And here’s the comparison of Chatr Wireless (recently registered — September 2009) and Rogers Wireless (registered in 2000) — Both regsitered by the same Applicant / Lawyers.

Chatr Wireless

APPLICANT:
2217851 Ontario Inc.
Suite 2500, 181 Bay Street
Toronto
M5J 2T7
ONTARIO

AGENT:
CASSELS BROCK & BLACKWELL LLP
SCOTIA PLAZA
SUITE 2100
40 KING STREET WEST
TORONTO
ONTARIO M5H 3C2

 

REPRESENTATIVE FOR SERVICE:
CASSELS BROCK & BLACKWELL LLP
SCOTIA PLAZA
SUITE 2100
40 KING STREET WEST
TORONTO
ONTARIO M5H 3C2

TRADE-MARK:

CHATR WIRELESS

Rogers

APPLICANT:
ROGERS COMMUNICATIONS INC.
333 Bloor Street East
9th Floor
Toronto
M4W 1G9
ONTARIO

AGENT:
LANG MICHENER LLP
BROOKFIELD PLACE, P.O. BOX 747, SUITE
2500
181 BAY STREET
TORONTO
ONTARIO M5J 2T7
REPRESENTATIVE FOR SERVICE:
LANG MICHENER LLP
BROOKFIELD PLACE, P.O. BOX 747, SUITE
2500
181 BAY STREET
TORONTO
ONTARIO M5J 2T7

TRADE-MARK:

ROGERS WIRELESS WEB

 

Rumours online seem to indicate ChatR Wireless will be competing with the new UNLIMITED entrants such as Wind Mobile, Public Mobile and Dave Wireless’s “Mobilicity” offering a single unlimited talk and text plan.

Stay tuned!

8 Comments on “Chatr Wireless – New Wireless brand from Rogers?”

  1. i found this out because i work for rogers. and thi was the e-mail that i recieved an e-mail to day stating this,…..

    Handling Customer Inquiries about chatr / New Wireless Brand Description
    chatr is a third Rogers brand, launching in summer 2010 , and will complement the Rogers and Fido brands to offer Canadians even more choice.

    Effective
    29-Jun-2010
    Guidelines
    As a Rogers’ sales representative, you won’t be responsible for selling or supporting these services however you should be aware of the new brand and a number of key points.
    If someone from the media contacts you asking for more information regarding this topic, please refer them to Kathy Murphy at 416-935-8796.
    If customers have additional questions:
    Advise them that chatr markets, locations, pricing, devices and customer service information will be available through chatr when it launches later this summer.

    chatr is a separate business unit and brand.
    chatr will leverage the Rogers network for the benefit of its zone-based unlimited talk and text customers.
    chatr won’t be sold in Rogers/Fido stores and customers won’t be able to purchase Rogers/Fido products at chatr stores.
    chatr will have separate call centres, retail kiosks and customer service tools than Rogers/Fido.
    chatr cannot be bundled with any Rogers services.
    Fido is a value brand with superior service that cares about the customer and the environment.
    Rogers is a premium brand focused on customers looking for leading edge devices; a proven, reliable and fast network; handset servicing and world class tech support.

  2. “Rogers is a premium brand focused on customers looking for leading edge devices; a proven, reliable and fast network; handset servicing and world class tech support.” – I can not tell you it’s true… Spending hours monthly with support line, discussing my bill and removing services that I didn’t order.
    Rogers even extended my contract for a year, without informing me (that’s probably because I have no hardware from them)

  3. Yes, the information is freely available to the public on the CIPO website. The user “b” if he/she is an employee of RCI should not be disclosing ANY information that is communicated through internal email.

    Information posted on public blogs should be referenced to sources within the public domain.

    Just an FYI, you could be terminated for violation of the privacy agreement you signed with Human Resources as a condition of your employment with Rogers Communications, Inc.

  4. hey chatr, are u there ok my quesion for me i use wind mobile i have unlimited text international just I pay only $5.00 a Month, what about Chatr international text? becouse chatr every thing he folow wind mobile, if u is a man give all your costomers for free international text outgoing and icoming

  5. To whom it may concern;
    I own a commercial building about 50 feet from the ground at 2965 Islington ave. just South of Steeles ave. Like to know if you are interested to install a Chat-R wireless antenna Tower on top of the building.
    Thank you , your response will be appreciated. Sincerely Tony Romano (416-822-3332) email [email protected].

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